How to Increase  Exposure of your Brand through Video Production

Search engines and Social Media are where your focus should be, when increasing your exposure of your brand through video production. Not surprisingly, videos are the top search results. When a person is searching for a specific service or product, if they do a search on google, they are most likely only going to click on the first video that appears. Thus, social media websites are pushing video content, as it allows them to charge more for advertisement.

Written content was king in the past, but today videos are watched more than reading through a long list of product features. Videos can be shared across the Social Media platforms. It encourages and adds social proof to your video and the sharing bolsters confidence in your brand or product. Video production Los Angeles expert, Lemonlight Media encourages their clients to maintain a strong social media presence as it allows those companies to better engage their current clients/patients, and opens them up to new consumers.

Small businesses with a strong internet presence can boost sales by two fold, or more. It is important to have a good website that is simple to use, that way you increase your conversions. (Conversions are how measured by how many visitors who were active on your website either purchased you product or scheduled an appointment with you). Research done by Mike Byron shows that 85% of your site’s visitors are more likely to buy a product once they’ve seen it explained in a video.

There are various video marketing strategies, some much more efficient than other. Here are some of the most efficient video marketing tactics implemented by some of the biggest video production companies in Los Angeles.

How to Videos

Most persons rely on the internet to search for a solution to a problem. The study shows 1 in 3 millennials purchased things because they saw a video of the product. It is very popular now to have fun, vibrant videos of products to target millennials and young adults.

Explainer Videos & White Board Animation Videos

Explainer videos are a great way to introduce your business or brand to your targeted audience, This will show potential customers how they can trust your product or service. Explainer videos can include anything from animated explainer videos, even demo videos. The most popular explainer videos at the moment are the “Tasty” videos, which shows viewers how to make certain dishes. They are captivating, easy to follow, and make it seem feasible to replicate the recipe.

Video Testimonials

Testimonial videos can help increase your business incredibly well. When a person sees a nice, trusting face vouch for you and your services or products, they are more likely to approach you. This is specially true with professionals, such as dentists or lawyers. If a dentist has a testimonial video on their homepage, that visitor is more likely to pick up the call and choose you as their new dentist. Same goes for lawyers and doctors. Having a trusting face explain how great their experience was with you is great for business.

Walk Through Videos

Customers like to feel special so it is important to give the utmost attention and treatment they deserve, Walk through videos let you put yourself into your customer’s shoes, Try to see their perspective before starting to create the video.

Video Speeches and Events

These are used to give a delightful message to your customers or promote an upcoming event. Greet and thank your customers once in a while. If you’re attending an event where you’re one of the main speakers, film your speech and post it to your social media and website to showcase your expertise.

Looking For A Good LA Video Producer

There are some signs you need to look for in a good LA Video Productioncompany. For one, they should hand over the entire length of the video. Most video preparations include paring down a considerable measure of film to an effortlessly absorbable alteration. At last, you may have a two-minute completed item, however, that two minutes was pulled from an hour of thecrude film. What’s more, much of the time, you’ll need to cling to that crude film. Why? Since you may need to make alterations to your completed item later on, or you might create another video that could repurpose some of this incredible more established film. Not at all like putting away photographs or reports, which have moderately little document sizes, High Definition video records are colossal.

Tips for Looking for a Good LA Video Producer

A few ventures can be a few hundred GBs. Video specialist organizations may offer to store your recording, more often than not for an expense. Be that as it may, you may likewise demand to have your recording duplicated to an outer hard drive, which you can store securely yourself. Make sure to work this out before generation starts so there are no unexpected charges later on. In case you’re an entrepreneur, odds are you’ve viewed a video online this week, or today, even. Odds are it wasn’t a feline video. Odds are it was a business-related video that caught your consideration and made you watch it directly all the way to the finish. What’s more, odds would you say you are thought about whether you could create your own video for your business as well, in light of the fact that on the off chance that they can do it, you can as well, isn’t that so? Still, in the highly competitive business industry of LA, it is truly better to leave video production to the experts.